{"id":3015,"date":"2024-08-07T09:40:43","date_gmt":"2024-08-07T07:40:43","guid":{"rendered":"https:\/\/lephiltre.com\/genesis\/"},"modified":"2024-09-24T16:02:19","modified_gmt":"2024-09-24T14:02:19","slug":"genesis","status":"publish","type":"page","link":"https:\/\/lephiltre.com\/en\/genesis\/","title":{"rendered":"Genesis"},"content":{"rendered":"\n
<\/div>\n\n\n\n
\n

The genesis<\/h1>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n
\n

A societal project: glamorizing ecology<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Since the birth of the worldwide Green movement in the 1970s, the ideology of saving the planet has often been perceived as a killjoy. The rhetoric warns of the destruction of the world (and rightly so), but does not encourage enjoyment\u2026 As if ecology and organic farming were necessarily supposed to have a hygienic, puritanical image. Le Philtre hopes to demonstrate the opposite. A festive, joyful and optimistic ecology is possible. <\/p>\n\n\n\n

Le Philtre is an example of what can be tried in every field. Le Philtre is an example of what can be tried in every field. It’s not a question of giving up on life, but of making things differently, using noble but recycled materials, quality raw materials and production methods that are more respectful of the environment.<\/p>\n\n\n\n

Our only chance of saving the planet is to play down ecology. The energy transition will be quicker if it is not reduced to a resigned and austere chore.<\/p>\n<\/div><\/div>\n\n\n\n

\n
<\/div>\n\n\n
\n
\"\"<\/figure><\/div>\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n
\n

When joyful ecology meets French irreverence: a freedom of thought and action, an assertive style, a refined attitude tinged with impertinence.<\/h2>\n\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

Like the story ?
It’s time to enjoy!<\/strong><\/p>\n\n\n\n

\n
E-SHOP<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The genesis A societal project: glamorizing ecology Since the birth of the worldwide Green movement in the 1970s, the ideology of saving the planet has often been perceived as a killjoy. The rhetoric warns of the destruction of the world (and rightly so), but does not encourage enjoyment\u2026 As if ecology and organic farming were […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3015","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nGenesis • Le Philtre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lephiltre.com\/en\/genesis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genesis • Le Philtre\" \/>\n<meta property=\"og:description\" content=\"The genesis A societal project: glamorizing ecology Since the birth of the worldwide Green movement in the 1970s, the ideology of saving the planet has often been perceived as a killjoy. The rhetoric warns of the destruction of the world (and rightly so), but does not encourage enjoyment\u2026 As if ecology and organic farming were […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lephiltre.com\/en\/genesis\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Philtre\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T14:02:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lephiltre.com\/wp-content\/uploads\/2024\/01\/IMG_0159-1024x715.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lephiltre.com\/en\/genesis\/\",\"url\":\"https:\/\/lephiltre.com\/en\/genesis\/\",\"name\":\"Genesis • Le Philtre\",\"isPartOf\":{\"@id\":\"https:\/\/lephiltre.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lephiltre.com\/en\/genesis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lephiltre.com\/en\/genesis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lephiltre.com\/wp-content\/uploads\/2024\/01\/IMG_0159-1024x715.jpg\",\"datePublished\":\"2024-08-07T07:40:43+00:00\",\"dateModified\":\"2024-09-24T14:02:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lephiltre.com\/en\/genesis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lephiltre.com\/en\/genesis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lephiltre.com\/en\/genesis\/#primaryimage\",\"url\":\"https:\/\/lephiltre.com\/wp-content\/uploads\/2024\/01\/IMG_0159-1024x715.jpg\",\"contentUrl\":\"https:\/\/lephiltre.com\/wp-content\/uploads\/2024\/01\/IMG_0159-1024x715.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lephiltre.com\/en\/genesis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/lephiltre.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Genesis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lephiltre.com\/en\/#website\",\"url\":\"https:\/\/lephiltre.com\/en\/\",\"name\":\"Le Philtre\",\"description\":\"Organic Vodka\",\"publisher\":{\"@id\":\"https:\/\/lephiltre.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lephiltre.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lephiltre.com\/en\/#organization\",\"name\":\"Le Philtre Organic Vodka\",\"url\":\"https:\/\/lephiltre.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lephiltre.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lephiltre.com\/wp-content\/uploads\/2022\/05\/logo-philtre.svg\",\"contentUrl\":\"https:\/\/lephiltre.com\/wp-content\/uploads\/2022\/05\/logo-philtre.svg\",\"width\":1,\"height\":1,\"caption\":\"Le Philtre Organic Vodka\"},\"image\":{\"@id\":\"https:\/\/lephiltre.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Genesis • Le Philtre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lephiltre.com\/en\/genesis\/","og_locale":"en_US","og_type":"article","og_title":"Genesis • Le Philtre","og_description":"The genesis A societal project: glamorizing ecology Since the birth of the worldwide Green movement in the 1970s, the ideology of saving the planet has often been perceived as a killjoy. The rhetoric warns of the destruction of the world (and rightly so), but does not encourage enjoyment\u2026 As if ecology and organic farming were […]","og_url":"https:\/\/lephiltre.com\/en\/genesis\/","og_site_name":"Le Philtre","article_modified_time":"2024-09-24T14:02:19+00:00","og_image":[{"url":"https:\/\/lephiltre.com\/wp-content\/uploads\/2024\/01\/IMG_0159-1024x715.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lephiltre.com\/en\/genesis\/","url":"https:\/\/lephiltre.com\/en\/genesis\/","name":"Genesis • Le Philtre","isPartOf":{"@id":"https:\/\/lephiltre.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lephiltre.com\/en\/genesis\/#primaryimage"},"image":{"@id":"https:\/\/lephiltre.com\/en\/genesis\/#primaryimage"},"thumbnailUrl":"https:\/\/lephiltre.com\/wp-content\/uploads\/2024\/01\/IMG_0159-1024x715.jpg","datePublished":"2024-08-07T07:40:43+00:00","dateModified":"2024-09-24T14:02:19+00:00","breadcrumb":{"@id":"https:\/\/lephiltre.com\/en\/genesis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lephiltre.com\/en\/genesis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lephiltre.com\/en\/genesis\/#primaryimage","url":"https:\/\/lephiltre.com\/wp-content\/uploads\/2024\/01\/IMG_0159-1024x715.jpg","contentUrl":"https:\/\/lephiltre.com\/wp-content\/uploads\/2024\/01\/IMG_0159-1024x715.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/lephiltre.com\/en\/genesis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/lephiltre.com\/en\/"},{"@type":"ListItem","position":2,"name":"Genesis"}]},{"@type":"WebSite","@id":"https:\/\/lephiltre.com\/en\/#website","url":"https:\/\/lephiltre.com\/en\/","name":"Le Philtre","description":"Organic Vodka","publisher":{"@id":"https:\/\/lephiltre.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lephiltre.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lephiltre.com\/en\/#organization","name":"Le Philtre Organic Vodka","url":"https:\/\/lephiltre.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lephiltre.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lephiltre.com\/wp-content\/uploads\/2022\/05\/logo-philtre.svg","contentUrl":"https:\/\/lephiltre.com\/wp-content\/uploads\/2022\/05\/logo-philtre.svg","width":1,"height":1,"caption":"Le Philtre Organic Vodka"},"image":{"@id":"https:\/\/lephiltre.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/lephiltre.com\/en\/wp-json\/wp\/v2\/pages\/3015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lephiltre.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lephiltre.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lephiltre.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lephiltre.com\/en\/wp-json\/wp\/v2\/comments?post=3015"}],"version-history":[{"count":3,"href":"https:\/\/lephiltre.com\/en\/wp-json\/wp\/v2\/pages\/3015\/revisions"}],"predecessor-version":[{"id":3130,"href":"https:\/\/lephiltre.com\/en\/wp-json\/wp\/v2\/pages\/3015\/revisions\/3130"}],"wp:attachment":[{"href":"https:\/\/lephiltre.com\/en\/wp-json\/wp\/v2\/media?parent=3015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}