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THE 35CL SIZE

In just four years, Le Philtre has become the organic, eco-friendly drink for lovers of simple, French-style luxury. If Tristan and Yseult were to return in 2025, the lover would no longer pour his elixir into the beautiful woman’s glass: they would toast together, before diving fully clothed into the sea, in complete inconsequence. The world is changing: we can save it by having fun. That’s responsible hedonism. Philtre is an art of living, but also a political gesture. Parties can be concerned with the environment, without talking about it all day long. The most chic vodka in Paris is an act of rebellion against pollution and stupidity.

The word that best defines us is Love.

Love of beauty, of elegance, Amour fou, Love of others, of encounters and poetry, of music and literature, Love of French civilization, that is, of impertinence and freedom.

Philtre is a romantic drink, because the lightest things are also the most important. A vodka that celebrates joie de vivre in all its fragility, sweetness, grandeur and simplicity. What matters most is what serves no purpose.

How can hedonism and ecology be reconciled?

A festive, joyful and optimistic ecology is possible today.
A way of life where we can produce and consume in a responsible and reasoned way, favoring short circuits and the circular economy, but also quality, elegance and good food.

Would it then be possible to drink vodka while preserving our planet? We’re convinced: Le Philtre vodka is the fruit of this philosophy.