The genesis

A societal project: glamorizing ecology

Since the birth of the worldwide Green movement in the 1970s, the ideology of saving the planet has often been perceived as a killjoy. The rhetoric warns of the destruction of the world (and rightly so), but does not encourage enjoyment… As if ecology and organic farming were necessarily supposed to have a hygienic, puritanical image. Le Philtre hopes to demonstrate the opposite. A festive, joyful and optimistic ecology is possible.

Le Philtre is an example of what can be tried in every field. Le Philtre is an example of what can be tried in every field. It’s not a question of giving up on life, but of making things differently, using noble but recycled materials, quality raw materials and production methods that are more respectful of the environment.

Our only chance of saving the planet is to play down ecology. The energy transition will be quicker if it is not reduced to a resigned and austere chore.

When joyful ecology meets French irreverence: a freedom of thought and action, an assertive style, a refined attitude tinged with impertinence.

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