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The genesis
A philosophy: joyful ecology
Le Philtre doesn’t pretend to give lessons in virtue or decreasing morality, but to express a realistic utopia, a universal approach: joyful ecology.
Yes, we believe that ecology is the only chance of saving our environment, provided that defending nature is compatible with pleasure: we are militants of responsible hedonism.
A vodka can be sober!
A societal project: glamorizing ecology
Since the birth of the worldwide Green movement in the 1970s, the ideology of saving the planet has often been perceived as a killjoy. The rhetoric warns of the destruction of the world (and rightly so), but does not encourage enjoyment… As if ecology and organic farming were necessarily supposed to have a hygienic, puritanical image. Le Philtre hopes to demonstrate the opposite. A festive, joyful and optimistic ecology is possible.
Le Philtre is an example of what can be tried in every field. Le Philtre is an example of what can be tried in every field. It’s not a question of giving up on life, but of making things differently, using noble but recycled materials, quality raw materials and production methods that are more respectful of the environment.
Our only chance of saving the planet is to play down ecology. The energy transition will be quicker if it is not reduced to a resigned and austere chore.
Birth of an idea: when joyful ecology meets French irreverence
Embodying joyful ecology: imagining a vodka that would have the least possible impact on nature, and advocating a more reasoned way of life.
Spreading French irreverence around the world: a freedom of thought and action, an assertive style, a refined attitude tinged with impertinence.
French, organic and eco-responsible, Le Philtre illustrates these two ideas.
Like the story ?
It’s time to enjoy!
